McDonald's Community, Online and Offline
Part of the account service I provided for the San Antonio and Austin, Texas McDonald's franchises, KGBTexas clients, included such things as:
- Special events including new franchise openings
- Content creation and maintenance of the San Antonio and Austin restaurant websites on McTexas.com
- Media outreach and press materials
- Online and offline communication campaigns aimed at recruiting and retaining employees
- Product and promotions communications
- Community events including academic scholarships and awards and Ronald McDonald House Charities fundraisers