Citizen Effect Communications

On November 2010 I joined Citizen Effect to help with PR and Communications -- traditional and digital. Citizen Effect is a philanthropy startup dedicated to empowering every day citizens by providing the tools and networks they need to become Citizen Philanthropists, take charge of their giving, and make a real and significant impact in the world.

Immediately upon joining the team, I had the opportunity to work on two major campaigns:

CitizenEffect's Holiday Harvest: Citizen Effect's Holiday fundraising campaign aligned with the global food crisis. We invited everyone to hold the iTunes gift card to participate in a more meaningful giving experience. Users could choose one of four projects around the world that would put food on the table for a family in need and give directly or on behalf of a loved one by sending a personalized holiday cards created by Snapfish.

My work included blogger and media outreach, content marketing including blog posts, Facebook wall and photo posts, Twitter updates, press releases and other public relations.

Crank Up The Cause: Citizen Effect's first year anniversary benefit concert. All event proceeds benefitted five projects and additional funds were raised with a raffle that included dozens of prizes for our guests.

My work for Crank Up The Cause included blogger and media outreach, content marketing including blog posts Facebook and Twitter action, press releases and other PR, and help with event production. The event was a hit thanks to out line-up of artists, our partner booth setups where they could showcase their projects and receive donations, our photo booth, and our incredible guests.

Working with a startup has been a great opportunity to overcome challenges such as limited time, financial and human resources (Citizen Effect is a 4-person operation!) particularly through the use of technology and social media to reach key community leaders and social innovators via the right channels.

I work with the Content, Projects, and Citizen Philanthropist Management teams to continue to increase Citizen Effect's brand awareness and understanding and to produce marketing communications focused on telling more stories about our rockstar Citizen Philanthropists. 2011 has kicked off on just the right note.

Highlights