My research in graduate school has involved a series of studies on the uses and applications of social media in public relations.

Is the Flight Crew On Board? How Social Media Has Influenced JetBlue Airways’ Organizational Structure

* To be presented at National Communication Association 96th Annual Convention in San Francisco, Cal.

Let Social Media Unfold: JetBlue Airways' All-You-Can-Jet Pass

A submission to the Arthur W. Page Society Case Study Competition

BlogHer: Enabling women to become publics online

Currently under revision for publication.

Campaign Analysis: It Gets Better Project